To stimulate mass participation, on Saturday, 30 June 2018, the Foundation along with Philips will host a “day to remember” at Mary Fitzgerald Square in Johannesburg. The initiative will bring 30 local barbers together in the inner city to craft Madiba’s iconic cut for six hours, and recreate a symbol of recollection, and determination. Local artists including Sizwe ‘Reason’ Moeketsi, MsCosmo, Major League DJs and street drummers will provide the backdrop for a day to remember. Members of the public are invited and encouraged to come and participate.
To encourage conversation across South Africa and beyond, the Foundation and Philips have released an emotive short film titled, The Madiba in Me. In the film, Mandela’s own words are delivered by everyday unsung heroes to those they care about, to each other, and towards themselves. This visual poetry sounds the call to embody his legacy, to find personal truth in each of us, and ultimately to Shave to Remember, at home, at a local barber or at the activation in Mary Fitzgerald Square.
“For over a century, Philips has been dedicated to creating solutions that make people’s lives better by instilling confidence in men and women, across the continent to be the best version of themselves,” says Ntutule Tshenye, General Manager, Philips. “Captivated by Madiba’s legacy, and as a proud partner of the Nelson Mandela Foundation, we believe that the campaign will bring his values to life through solidarity, reflection, and a deep sense of personal inspection.”
From the world-renowned Madiba shirts, to the shaved parting down the left-hand side of his head known as the Madiba-line, and famous fabric prints that inspired the 46664 fashion line; the legacy of this world icon has far exceeded that of only a liberation leader. He understood the importance of putting your best foot forward - be it through impeccable style, what he stood for, how he bridged differences, or his embodiment of hope, light and grace.