Feb 20, 2020

This is not a shaver, this is Philips OneBlade

Revolutionary grooming tool shapes the future of facial hair styling

JOHANNESBURG SOUTH AFRICA – Over the past few years, there’s been a major shift in facial hair trends that is completely disrupting the male grooming market in South Africa. This includes an increase in male grooming salons and grooming aids like beard oils and brushes that were not previously accessible in our market. Guys worldwide, especially millennials (18-34), are shaving less, styling more, and expressing themselves through changing their facial hair. Despite this widespread change in behavior that has not been seen in decades, the tools they have to create their look have not changed. Razor blades and shavers are still designed for the everyday shave and grooming tools are all built on the same decades-old clipper technology. Now there is something new, now there is the Philips OneBlade.

“Increasing not only the adoption, but also the utilization of digital health technology among South Africans could empower patients to adopt a more proactive attitude toward health management, ultimately improving healthcare outcomes,”

Jasper Westerink

CEO, Philips Africa

OneBlade is the first blade designed for the way that guys look today. With OneBlade you can trim, edge, and shave any length of facial hair, with complete comfort and convenience. It allows men to free themselves of the hassle and pain of existing tools and create whatever look they want with total ease. OneBlade can do this because the revolutionary hybrid technology integrates a fast moving blade (200x a second) with a protection system that keeps skin happy. The dual-protection system integrates a glide coating that smoothly glides along the skin, while the rounded polymer tips guide the hairs to be instantly cut. OneBlade does not shave too close – so the skin stays comfortable.

OneBlade.

So instead of shaving on a Wednesday to get the perfect stubble for that Saturday night out, or battling with multiple tools, shaving foam, and nicks and cuts, there is finally an option that was built especially for today’s man.

With men now shaving less than three times a week², and only 9% of men aged 18-24 shaving every day³, Philips OneBlade has been designed to suit modern man’s range of needs.

“At Philips, we know younger men are shaving less and styling more but are having difficulty finding the right tool for the job.” says Mike Mckechnie, Senior Director And Market Lead Africa, Personal Health, Philips Africa. “Individuality is important to them, as is time efficiency. Philips OneBlade, with its unique functionality, offers them a solution, whatever their length of facial hair.”

The Philips OneBlade is currently available at Dis-Chem, Clicks and Takealot at a recommended retail price of:

OneBlade QP2510 - R499

OneBlade QP2520 -R699

OneBlade QP2530 - R899

Philips OneBlade One Pack Replaceable Blades - R249

Philips OneBlade Two Pack Replaceable Blades - R 449

OneBlade will also be available at Shoprite Checkers, Pick ‘n Pay and Makro from April 2020.

For more information on OneBlade, please visit Philips Men South Africa or www.philips.co.za

#ThisisOneBlade

¹For best shaving experience. Based on 2 full shaves per week. Actual results may vary.

²Unity Global Study 2014

³Unity Global Study 2014

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 80,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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