Amsterdam, The Netherlands/ Cairo, Egypt – Royal Philips (NYSE: PHG, AEX: PHIA) announces its fifth consecutive pan-African Cairo to Cape Town roadshow (from 14 April to 3 September 2014) continuing to focus on key challenges facing Africa today - the need for energy-efficient lighting and the revitalization of African healthcare infrastructure.
With an Africa-relevant product portfolio and a strong historical presence on the continent, Philips is committed to significantly expand its business footprint in Africa in the coming years and enhance life in Africa with meaningful innovations. The annual pan-African Cairo to Cape Town roadshow is an important vehicle in Philips’ approach to enhance understanding of local needs and growing the market.
“As investment demand continues to grow in most of Africa1, we are very positive about expanding our business footprint on the continent. In the past decade2, 6 of the 10 fastest growing economies in the world were in Africa; Philips is therefore aiming for double digit growth in the coming years”, states JJ van Dongen, Senior Vice President and CEO Philips Africa. “Local entrepreneurship and talent development continue to be key in addressing the complexities of the African market and in developing locally relevant innovations that meet the needs of Africa’s growing middle class.”