Cape Town, South Africa - Three semi-professional cyclists, 2,200 kilometers and five stops along the way; that’s what it’s going to take to create the world’s largest GPS drawing of a digital ECG (Electrocardiogram) heartbeat on a bicycle and set a Guinness World Record in the process.
This world record attempt is part of the Back to Rhythm campaign, a collaboration between the Philips Foundation, Philips South Africa Commercial (Pty) Limited and the Heart and Stroke Foundation South Africa, (HSFSA) which aims to bring about public awareness and shine a spotlight on heart health.
The Back to Rhythm campaign has been successfully running in Johannesburg and Cape Town since 2nd March 2019 and is now entering the final week where a team of cyclists have embarked on an ambitious segment of the campaign called “Ride to Johannesburg”.
Kevin Benkenstein, Dion Guy and Pieter Seyffertt accompanied by some Philips staff have left Cape Town’s Klein Constantia Estate on Sunday, 31 March 2019 to undertake the challenge of biking 2,200 kms across the country in under 5-days. The ambition is to arrive in Johannesburg on Friday, 05 April 2019 – with a Guinness World Record in tow - as a fitting finale of the Back to Rhythm campaign.
Their journey will see them attempt to visually bring South Africa’s heartbeat back to rhythm – creating a digital heartbeat over a 2,200-kilometer distance - to raise awareness and shine a spotlight on heart health.
Their route will see them replicate the pattern of an ECG heartbeat across the varied terrain they are biking through on their 2,200 kms journey; whether they qualify for a Guinness World Record will be revealed at the finale at the Kyalami Grand Prix Circuit in Johannesburg on Friday, 5th April.