Philips joins hands with healthcare, government and industry leaders to address growing challenges of non-communicable diseases in Morocco

  • · Philips to host dedicated workshop on oncology care to advance the dialogue on the future of cancer care in Morocco; cancer care evolution in the country takes centre stage at discussions

  • · Philips reaffirms its commitment to address the challenge of Non Communicable Diseases (NCDs) and to improve the quality of mother and child care; will provide clinical trainings for local healthcare professionals

  • · New Philips EPIQ premium ultrasound system to be launched in Rabat; first African country to introduce this ground-breaking technology  

  • · The 4th consecutive Cape Town to Cairo Roadshow visits Morocco for the second time

September 3, 2013


Rabat, Morocco – Royal Philips (AEX: PHIA, NYSE: PHG) arrives in Rabat today to raise awareness on how innovative solutions can improve oncology and cardiology care in Morocco. Philips is hosting a dedicated oncology workshop in collaboration with strategic stakeholders to debate the requirements of success for effective cancer treatment and care in Morocco. Philips is in Morocco as part of the fourth consecutive Cape Town to Cairo Roadshow 2013 in which Philips engages in a dialogue with stakeholders on the key challenges facing Africa today.


This workshop brings in leading international experts and local healthcare stakeholders to share their experience and insights on potential solutions and new lines of thinking that will be an important contribution to the future shape of cancer care. The workshop provides an opportunity to converse and debate the requirements of success for delivering effective cancer treatment and care in Morocco.

  • Philips introduces EPIQ - first of its kind ultrasound platform featuring ‘anatomical intelligence’ for whole-organ 3D visualization

Philips’ is also using the roadshow to unveil its new EPIQ ultrasound platform, which was globally introduced as recently as 30th August 2013. For the first time, Anatomical Intelligence – a rich data base of anatomic computer models and adaptive system technology – has been built into an ultrasound system, creating an “active” ultrasound device achieving exceptional clinical results in less time.


EPIQ features a new imaging technology called nSIGHT that when combined with Philips’ Anatomical Intelligence technology, delivers a powerful combination of speed and image clarity. 

Anatomical Intelligence provides advanced organ modeling, image slicing, and proven quantification, making exams easier to perform, more reproducible, and delivering new levels of clinical information. Combining this intelligent technology with the precision clarity of nSIGHT Imaging makes for a faster more intuitive ultrasound system. 


Morocco is the first country in Africa to receive this system, which is built around user insights, EPIQ provides an integrated 3D ultrasound technique that helps clinicians to interpret and quantify anatomies of interest, plan procedures and perform minimally-invasive interventions.


“Ultrasound is one of the fastest growing segments in medical imaging because of its cost-effectiveness and versatility, but it is also a highly competitive market where you need to deliver real added value in order to set yourself apart from the competition” said JJ van Dongen, Senior Vice President and CEO, Philips Africa. “Our EPIQ system is a perfect example of what you can achieve when you combine the latest technological developments with real user insights to move an imaging technology into a completely new level of performance and we are delighted to unveil the same in Morocco.”

  • Philips committed to improve healthcare through dialogue, collaboration and technological innovations

“At Philips, we are passionate about advancing the healthcare agenda in Africa,” continues JJ van Dongen. “The Cape Town to Cairo Roadshow  is an important vehicle for Philips to drive this agenda. Only through continued dialogue and collaboration can we build good healthcare solutions that will improve patient care and keep healthcare costs under control.”


Philips has an ambitious strategy for the Moroccan healthcare market, working closely with its local partners SCRIM and Numelec. By visiting Morocco as part of their pan-African roadshow, Philips reaffirms its commitment to Morocco and maintains ongoing dialogues with local stakeholders allowing them to leverage Philips’ global expertise, world-class technology, quality tradition and drive for innovation and efficiency, especially in the fields of NCDs (oncology and cardiology) and mother and child care.

  • NCDs expected to become the most common cause of death in Africa

Morocco, like almost all of Africa, is undergoing a rapid demographic and epidemiological transition: ageing and the rise of chronic disease coupled with local issues, such as lack of infrastructure and a deficit in well-trained healthcare professionals, is not only having major health and social implications, but adding to economical and financial costs.


According to the Philips Fabric of Africa trends report, in 2010 NCDs like cancer and Cardio-vascular diseases (CVDs) were responsible for 40% of all deaths in the African Region. The World Health Organization (WHO) projects that cancer will be the most common cause of death in Africa by 2025. As one of the leading global healthcare providers, Philips aims to address the growing challenge by providing solutions for improved diagnosis and treatment of cancer and CVDs. Philips also aligns its effort to improve the quality of healthcare in Morocco with the UN Millennium Development Goals (MDG) 4 & 5 focusing on reducing infant mortality and improving maternal health.


“Participating in Philips’ oncology workshop presents us an outstanding opportunity to tap into the collective intelligence of the healthcare industry’s most innovative thinkers,” says Prof. Boujida, Head of Radiology Department, National Institute of Oncology (Rabat). “We hope to uncover insights that can put a new perspective on oncology care in Morocco, helping us develop and deliver the most patient-focused oncology care solutions possible to the Moroccan population. We’re excited that Philips is sharing these insights with us here in Rabat.”

  • Philips provides clinical training to increase quality of healthcare workforce

As part of the Cape Town to Cairo Roadshow 2013, Philips is also conducting dedicated clinical training workshops at the “Maternité de Souissi” and the “Maternité de Rabat” Maternity Hospitals in Rabat on fetal monitoring, infant warming, jaundice management and clinical ultrasound for midwives, maternity nurses, obstetricians and ultrasound practitioners. Over a period of three days over 100 clinical professionals are being trained in Rabat to provide equitable and sustainable basic health services to all – particularly mothers and children.

  • Philips introduces reliable, innovative technology for safer childbirths

During the Cape Town to Cairo Roadshow Philips engages in a dialogue with customers, governments, NGOs and media to get a better understanding of each country’s unique requirements and develop relevant technology to support their needs on maternal and infant care. Accordingly, during this year’s Roadshow in addition to the EPIQ ultrasound, Philips is also introducing its latest infant warming/ thermo regulation solution.


Designed and developed for markets like Africa, the new Efficia Infant warmer provides reliable infant thermoregulation support for newborns creating a warm and stable environment, which is crucial for a baby’s immediate and long-term survival. The Efficia Infant warmer is designed as an open care environment for newborn infants and provides an intense source of radiant heat energy, controlled by feedback from the baby’s skin temperature. Easy to use and reliable, the Efficia Infant warmer is another example of Philips’ commitment to more cost effective, simplified, patient-focused health care solutions to reduce maternal and neonatal mortality in Africa.

  • Philips Cape Town to Cairo Roadshow 2013 

This is the second time Philips visits Morocco as part of the Cape Town to Cairo Roadshow. To further drive the improvement of the quality of healthcare in Morocco through public-private partnerships, Philips has also recently launched the Fabric of Africa initiative. Morocco is one of the focus countries, illustrating Philips commitment to support Morocco in upgrading the country’s healthcare system.


The Philips Roadshow 2013 kicked-off in Cape Town on May 14th and is making its way across seventeen countries and eighteen cities in Africa. With clinical education and training programs for African healthcare professionals and through large scale healthcare revitalization projects, Philips helps to improve standards of care in Africa.


In addition to Rabat, the roadshow is also having a stopover in Casablanca. The next country to be visited will be Algeria on 10th September. 



  • For further information, please contact:

Radhika Choksey                                         

Corporate Communications                         

Philips International B.V.                              

Tel: +31 62525 9000                                    



  • About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at