As a brand we have direct presence in 7 countries – Egypt, Algeria, Morocco, Ghana, Nigeria, Kenya and South Africa (corporate HQ). The rest of Africa is served through 150 channel partners throughout the region. We operate two business divisions – Health Systems and Personal Health.
With over a century of experience in the region, Philips has become the market leader in healthcare provision across the continent. We are leading the drive for the digitalization of healthcare, and we maintain a holistic, long-term approach of partnering with local stakeholders to improve local healthcare infrastructure and contribute to clinical training and training of local healthcare professionals.
The ambition of the Health System business of Philips Africa has been to collaborate and engage with customers, government, NGOs and media on key healthcare challenges facing Africa. This includes - Mother and Child Care, the rise of non-communicable diseases (cardiovascular diseases, cancer etc.), as well as shining a spotlight on the need for clinical education and training.
Philips’ Personal Health portfolio, through innovation and localization, focuses on the continent’s desire for healthier cooking, as well as beauty and grooming solutions by introducing consumer products to meet the aspirational needs of the rising middle class in Africa. Currently we are offering several products in our range that are designed for Africa; a prime example is a shaver designed for the black-African male called CareTouch and a Clipper designed to lessen rashes and bumps.
Philips continues to address a broad spectrum of the African market with innovative and appropriate technologies and solutions; through our engagement with both public and private institutions and stakeholders in the development community, we provide financing solutions, technical assistance and long standing expertise in all the sectors we operate in.
We’re committed to becoming the leading company in health technology in Africa. With our portfolio, with our talented and diverse work force and our commitment to our mission, we believe we’re well positioned to partner with our customers and stakeholders to achieve our goal.