Philips partner to extend play at night during their 2013 Cape Town to Cairo road show


Philips partners with Royal Netherlands Football Association (KNVB), SuperSport Let’s Play and Hitachi Construction Machinery to extend play at night

May 16, 2013

Johannesburg, South Africa: Royal Philips (AEX: PHI, NYSE: PHG); has launched its fourth Pan African Cape Town to Cairo road show, and aims to highlight Lighting and Healthcare innovations and initiatives which will have a meaningful impact on people’s lives in Africa. 

 

The road show also highlights the benefits of Philips’ LED and solar lighting solutions which offer energy efficient, cost effective and reliable on- and off-grid illumination. Philips is working with KNVB by showcasing a soccer tour with some of the world’s most talented soccer legends under solar-powered LED floodlights to highlight the role that soccer plays in uplifting a community. The football legends who are joining the South African leg of the road show include Nwankwo Kanu, (Inter Milan, Arsenal, Portsmouth and Ajax Amsterdam), captain of the Netherlands team Aron Winter (Lazio Roma, Inter Milan, Ajax Amsterdam). Popular local African star Manuel ‘Tico Tico’ Bucuane (Orlando Pirates, Jomo Cosmos, Supersport Utd) will also be showing his support and skills at the events.

 

“Africa is starting a new reliable solar powered LED lighting revolution which will both save energy and provide more light for those without electricity” says Andre Dehmel GM Philips Lighting Africa. “Dramatic advances are being made in the efficiency of LED lighting and this is going to speed up social and economic development across the continent.”   

 

Philips is currently installing more than a hundred “Community Light Centers” across Africa. These are areas of approximately 1000m2, or the size of a small soccer pitch and are lit using a new generation of efficient solar powered LED lighting. The concept of the Light Centres is to create areas of light for rural communities which live without electricity, thus effectively ‘extending the day and extending play’ creating numerous opportunities for social, sporting and economic activities in the evening.

 

These new Community Light Centers will enable and support the KNVB’s WorldCoaches programme in Africa. The WorldCoaches programme trains local soccer coaches - utilising soccer as a platform for social development; focusing on communities in developing countries.

 

Johan van Geijn, Coordinator for International CSR Projects for WorldCoaches believes “the cooperation with Philips on Solar Community Lighting Centres enables the WorldCoaches programme to have more impact on the local community and to stretch the program to more rural communities - as football and life skills education will become an evening activity.”

 

According to Vaughn Bishop, Head of SuperSport’s CSI, “Together with our partners, Let’s Play has started to transform places where our children play. The overall goal of the project is the transformation of the school, and community; offering a unique opportunity to mitigate violence in schools and seeks to use sport as a vehicle to transform schools and school communities into child-friendly environments.”

 

SuperSport Let’s Play aims to add value to this project as well as to existing sport programmes in the targeted schools. These sports-based programmes will be structured to teach basic movement and co-ordination as well as develop sporting skills, age-specific activities and regular monitoring of physical development.

 

Another valuable partner for this project, Hitachi Construction Machinery Southern Africa Co., Ltd utilised their high quality machinery in order to level the playing fields for various sport activities as well as to dig the holes necessary to install the lighting. Hitachi’s spokesperson Christo Marx said “The communities at the schools we assisted are very grateful for the services rendered by all of us”.

 

You can follow the Philips Cape Town to Cairo Road show at http://www.philipsafricaroadshow.com/

For further information, please contact:

Nick Kelso
Senior Communications Manager Philips Lighting Africa.
Telephone: +31 6 100 39 296
E-mail: Nick.Kelso@philips.com.

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter..

About the Royal Netherlands Football Association (KNVB)

The KNVB (Royal Netherlands Football Association) has the task of promoting the active and passive enjoyment of football by and for everyone, in a socially responsible way. The KNVB is the connecting factor in the sport of football and is aware of its leading role as the largest single sports association in the Netherlands. Also, the Dutch FA is considered one of the best football associations in the world, famous for the development of Youth, many Talents and great coaches. In international KNVB program called WorldCoaches these assets are used to help local community coaches with teaching Football and Life Skills. More information on WorldCoaches can be found at www.worldcoaches.nl.

About SuperSport Let’s Play

Let’s Play is a corporate social responsibility initiative developed by SuperSport in response to a national need to promote a more active, healthier society.

 

Let’s Play operates through close relationships with activation partners, who run on-the-ground programmes in schools and communities. These programmes are structured to teach basic movement and co-ordination as well as develop sporting skills, age-specific activities and regular monitoring of physical development. Most importantly, Let’s Play encourages all programmes and events with which we are involved to focus on play and fun, without competitive pressures.  Every week though coaching clinics around the country, Let’s Play reaches tens of thousands of kids.

Let's Play – It’s worth believing in.

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About Hitachi Construction Machinery Southern Africa

Hitachi Construction Machinery Southern Africa Co., Ltd specialise in the importing, supply, refurbishment, maintenance of construction and mining equipment. Hitachi Construction Machinery Southern Africa Co., Ltd is an SABS  ISO 9001:2000 REGISTERED COMPANY.