Johannesburg, South Africa: Royal Philips (AEX: PHI, NYSE: PHG); has launched its fourth Pan African Cape Town to Cairo road show, and aims to highlight Lighting and Healthcare innovations and initiatives which will have a meaningful impact on people’s lives in Africa.
The road show also highlights the benefits of Philips’ LED and solar lighting solutions which offer energy efficient, cost effective and reliable on- and off-grid illumination. Philips is working with KNVB by showcasing a soccer tour with some of the world’s most talented soccer legends under solar-powered LED floodlights to highlight the role that soccer plays in uplifting a community. The football legends who are joining the South African leg of the road show include Nwankwo Kanu, (Inter Milan, Arsenal, Portsmouth and Ajax Amsterdam), captain of the Netherlands team Aron Winter (Lazio Roma, Inter Milan, Ajax Amsterdam). Popular local African star Manuel ‘Tico Tico’ Bucuane (Orlando Pirates, Jomo Cosmos, Supersport Utd) will also be showing his support and skills at the events.
“Africa is starting a new reliable solar powered LED lighting revolution which will both save energy and provide more light for those without electricity” says Andre Dehmel GM Philips Lighting Africa. “Dramatic advances are being made in the efficiency of LED lighting and this is going to speed up social and economic development across the continent.”
Philips is currently installing more than a hundred “Community Light Centers” across Africa. These are areas of approximately 1000m2, or the size of a small soccer pitch and are lit using a new generation of efficient solar powered LED lighting. The concept of the Light Centres is to create areas of light for rural communities which live without electricity, thus effectively ‘extending the day and extending play’ creating numerous opportunities for social, sporting and economic activities in the evening.
These new Community Light Centers will enable and support the KNVB’s WorldCoaches programme in Africa. The WorldCoaches programme trains local soccer coaches - utilising soccer as a platform for social development; focusing on communities in developing countries.
Johan van Geijn, Coordinator for International CSR Projects for WorldCoaches believes “the cooperation with Philips on Solar Community Lighting Centres enables the WorldCoaches programme to have more impact on the local community and to stretch the program to more rural communities - as football and life skills education will become an evening activity.”
According to Vaughn Bishop, Head of SuperSport’s CSI, “Together with our partners, Let’s Play has started to transform places where our children play. The overall goal of the project is the transformation of the school, and community; offering a unique opportunity to mitigate violence in schools and seeks to use sport as a vehicle to transform schools and school communities into child-friendly environments.”
SuperSport Let’s Play aims to add value to this project as well as to existing sport programmes in the targeted schools. These sports-based programmes will be structured to teach basic movement and co-ordination as well as develop sporting skills, age-specific activities and regular monitoring of physical development.
Another valuable partner for this project, Hitachi Construction Machinery Southern Africa Co., Ltd utilised their high quality machinery in order to level the playing fields for various sport activities as well as to dig the holes necessary to install the lighting. Hitachi’s spokesperson Christo Marx said “The communities at the schools we assisted are very grateful for the services rendered by all of us”.
You can follow the Philips Cape Town to Cairo Road show at http://www.philipsafricaroadshow.com/