Cape Town: Royal Philips (AEX: PHI, NYSE: PHG); has launched its fourth Pan African Cape Town to Cairo road show, and aims to highlight new Lighting and Healthcare innovations and initiatives which will have a meaningful impact on people’s lives in Africa. The road show will also feature the KNVB WorldCoaches program.
A key element is the LED Lighting revolution as such Philips is currently installing more than a hundred so called “Community Light Centers” across Africa. These are areas of approx. 1000m2, or the size of a small soccer pitch and are lit using a new generation of very efficient solar powered LED lighting. The concept of the Light Centres is to create areas of light for rural communities which live without electricity, thus effectively ‘extending the day and extending play’ creating numerous opportunities for social, sporting and economic activities in the evening.
The road show also highlights the benefits of Philips’ LED lighting and solar solutions which offer, energy efficient, cost effective and reliable on- and off-grid illumination. Philips is working with KNVB in showcasing a soccer tour with soccer legends under solar-powered LED floodlights to highlight these developments. The football legends who are joining the South African leg of the road show include Nwankwo Kanu, (Inter Milan, Arsenal, Portsmouth and Ajax Amsterdam), captain of the Netherlands team Aron Winter (Lazio Roma, Inter Milan, Ajax Amsterdam). Popular local African star Manuel ‘Tico Tico’ Bucuane (Orlando Pirates, Jomo Cosmos, Supersport Utd) amongst others will also be showing off his support and skills at the events.
“Africa is starting a new reliable solar powered LED lighting revolution which will both save energy and provide more light for those without electricity” says Andre Dehmel GM Philips Lighting Africa “Dramatic advances are being made in the efficiency of LED lighting and this is going to speed up social and economic development across the continent.”
These new Community Light Centers will enable and support the KNVB’s WorldCoaches program in Africa. The WorldCoaches program trains local football coaches in using football for social development, focusing on communities in developing countries.
Johan van Geijn, Coordinator for International CSR Projects for WorldCoaches believes “the cooperation with Philips on Solar Lighting Centres enables the WorldCoaches program to have more impact on the local community and to stretch the program to more rural communities as football and Life skills education will become an evening activity.”
You can follow the Philips Cape Town to Cairo Road show at http://www.philipsafricaroadshow.com/