Introducing the new Philips clippers for men; designed to lessen rashes and bumps


⁻Innovative clipper blades designed to reduce the risk of cuts when clipping your hair or beard

Enjoy a bump free cut or shave with fewer rashes.

October 13, 2016

Did you know?

· Razor bumps on the face and head, remain one of the biggest concerns when it comes to grooming.

· The majority of men develop bumps on their skin after a very close shave (e.g. using a blade) on their face.

· When getting a haircut, most men perceive cuts and scratching discomfort to be a necessary evil in order to get a sharp, fresh look with nicely trimmed edges.

· More and more men worry about hygiene when sharing a hair clipper tool with other people at their barber.* 

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Lagos, Nigeria : Philips is excited to introduce to the Nigerian market, the first clippers designed to ensure no bumps and less rash. Specially developed blades reduce the risk of cuts when clipping your hair or beard, offering the confidence of a precise cut and shave without the humiliating damaged skin.

Whether you’re looking for a clean cut on your head or sharp and defined edges for your beard, the new Philips Clippers are designed to give a close precision cut or shave, cutting the hair at skin level. They also offer the freedom to play with multiple hairstyles by simply adjusting the blade and clicking-on different length combs.

 

“Philips conducted extensive research across a cross-section of men in Nigeria and sub-Saharan Africa; the Philips clipper was developed and extensively field tested taking into account the core concerns that came out in the research – mainly the need to get that clean shaven feeling but to avoid the scratches, cuts and bumps that sometimes develop on the skin,” states Chioma Iwuchukwu-Nweke, General Manager, Philips Personal Health – West Africa.

 

“These are the first clippers Philips is introducing in the African market, underscoring our commitment to delivering innovation based on the need of the consumers. Our new clippers cut your hair, not your skin. This not only ensures that you have a painless short and sharp look, but also improves your overall skin health,” Ms. Iwuchukwu-Nweke added.

 

The two clippers in the range, the Philips Clipper Pro (ideal for professional barber styling) and Philips Clipper Home (for personal use) offer blades designed to avoid cuts and bumps for optimal skin comfort, close precision and durability.

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The Philips Pro Clipper is designed for a powerful expert trim, cut or shave. Its chrome matt finish is complemented by a smart textured handle for a comfortable grip, and a 2.8m cord to give a greater reach and to easily move around while clipping, it comes with seven Click-on Combs as well as a styling comb and scissors.

 

The Philips Home Clipper has lacquering, textured high gloss plastic finish and a 2.4m cord; and comes with four Click-On Combs including the 3mm, 6mm, 9mm or 12mm combs.

 

The new Philips Clippers’ robust design promises to become a hair-loom for generations to come. Its strong steel blades are manufactured to withstand chips and cracks lasting up to four times longer than the leading brand, while its state-of-the-art copper motor coil will outrun its predecessor four times over**.

 

Visit www.facebook.com/PhilipsNigeria or www.twitter.com/PhilipsNigeria for more information on how to take care of all your grooming needs, or visit www.philips.ng for more information about the Philips Pro Clipper and Philips Home Clipper.

References:

*In 2014 Philips conducted an in-depth qualitative study consisting of 20 barber interviews, 20 consumer focus groups with 8 participants per group and 40 in-home interviews in SA, Nigeria and Ghana.

**The linear motor runs up to four times longer compared to predecessor model.

 

Note to editors:

The Philips Hair Clipper Series 5000 - Pro Clipper (RRP: N22.880) and the Philips Hair Clipper Series 3000 - Home Clipper (RRP: N13, 140) are available at Yudala, Jumia, Next Time Supermarket, Market Square. Both come with a 2-year worldwide guarantee.

 

For further information, please contact:

Georgina Amevade

Marketing Manager- Personal Health

Philips West Africa

Tel: +233540111193

E-mail: georgina.amevade@philips.com

 

Eric Eghaghe

PR Redline Lagos

Tel : 08037230447

E-mail : erice@prredline.com

 

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.