Philips launches PerfectCare Azur iron in Morocco; introduces a faster, and easier ironing experience

 
  • The latest Philips T-IonicGlide soleplate combined with Philips OptimalTEMP technology ensures a faster1 steam ironing experience, saving 25 minutes off an average family’s ironing load2

September 8, 2015

Casablanca, Morocco – To coincide with the Casablanca stop of Philips’ annual flagship Cape Town to Cairo roadshow, Philips, the world’s number one ironing brand, is introducing the PerfectCare Azur steam iron to the Moroccan market. Designed to ease the aggravation of ironing, the PerfectCare Azur is Philips’ fastest steam iron to date3, featuring a T-IonicGlide soleplate design, together with Philips’ unique and revolutionary OptimalTEMP technology and an innovative Double Active Calc Clean function.
perfectcare-azur-iron
The T-IonicGlide soleplate, provides a smooth and powerful steam ironing experience on all ironable fabrics; whereas Philips’ OptimalTEMP technology allows one to iron all the clothes at the same perfect temperature, ensuring a no burn guarantee on all fabrics, from jeans to silk shirts and eliminating the unnecessary stress of pre-sorting clothes or readjusting the iron’s temperature to change between items. Fast and effortless, yet still delivering great results on tough creases, OptimalTEMP technology is the latest revolution in ironing. 

Additionally, the PerfectCare Azur features an innovative Double Active Calc Clean system to reduce calc build up which often marks clothes with small white flakes. To guarantee great results, the internal Anti-Calc tablet is constantly active and does not need to be replaced. Meanwhile, the Calc-Clean function removes scale particles from the iron through the water tank reducing the need and time needed to re-wash affected fabrics.

 

Hicham Besri, General Manager, Personal Health, Philips Maghreb says: “We’re constantly looking to improve people’s ironing experience and the PerfectCare Azur provides people with our fastest steam ironing experience to date. With a T-IonicGlide soleplate, innovative OptimalTEMP technology, over 200g Steam Boost and a handy Double Active Calc Clean function, the Philips PerfectCare Azur provides a smooth, fast and effortless experience, meaning everyone can spend less time ironing and more time doing the things they enjoy.” 

 

The Philips PerfectCare Azur  key features:

  • Innovative OptimalTEMP technology: no temperature adjustment needed between different fabrics guaranteeing no burn on all ironable garments
  • Improved T-IonicGlide soleplate for a faster, more effortless glide
  • Double Active Calc Clean & Calc Clean Alert* to reduce scale build up (*in specific models)
  • Up to 2600W Power
  • Up to 50g/min Continuous steam output
  • CordGuide accessory (in specific models)


Consumers will be able to buy the Philips PerfectCare Azur from today throughout Morocco; they will be available at Philips stockiest and major retail chains.

1 Based on an in-house study compared to other Philips steam irons; comparing ironing speed to a full basket of 17 different garments.

2 Tested against other Philips models

3 Based on an in-house study compared to other Philips steam irons; comparing ironing speed to a full basket of 17 different garments.

For further information, please contact:

Radhika Choksey
Philips Group Communications - Africa  
Tel: +31 62525 9000
Email: radhika.choksey@philips.com

Ihsane Damghi

Marketing Manager – Personal Health

Tel: +212 6617 91597


E-mail: ihsane.damghi@philips.com

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 106,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.