Philips sponsors the Sensitive Midwifery Symposium – up-skilling and educating maternity health professionals across the country

May 30, 2013

Cape Town, South Africa – Royal Philips Electronics (NYSE: PHG, AEX: PHIA), headline sponsors of the Sensitive Midwifery Symposium 2013, completed the first leg of the national event in Cape Town yesterday. Focusing on improving the state of mother and child care in Africa, representatives for Philips Healthcare conducted a series of workshops at the Symposium covering a broad range of topics aimed at up-skilling and educating maternity health professionals across the country. Of the topics covered at the Sensitive Midwifery Symposium this past week, Philips Healthcare placed emphasis on maternal and foetal monitoring, non-invasive neonatal ventilation, neuromuscular development care and pain management as well as family-centred care, with zero separation.


“Philips Healthcare is proud to be involved with the Sensitive Midwifery Symposium which focuses on further up-skilling and educating our healthcare providers in mother and child healthcare. The reduction of maternal and infant mortality is a key challenge in South Africa and Philips strategy to invest in research and development in relevant and cost effective solutions for the continent is driving our passion to attain these goals”, said Niri Naidoo, Manager for Philips Mother and Childcare Solutions and Ventilation, Africa.


Philips has been in the business of providing Mother and Childcare solutions for over 40 years and has being helping caregivers deliver the comprehensive care mothers and babies deserve, whether it’s basic care for a healthy mom or intensive treatment for premature babies.


In the hospital, Philips breakthrough imaging and monitoring products, developmentally supportive NICU and PICU solutions, and advanced clinical information systems help healthcare providers plan better, work more efficiently, and make more informed clinical decisions. When it’s time to go home, Philips is there with nursing, feeding, soothing, jaundice management, and monitoring solutions a healthcare provider can use to help mothers, babies and their families get off to a healthy start.


NeoPAP CPAP System

Launched at the Sensitive Midwifery Symposium; the Philips Children’s Medical Ventures NeoPAP System is intended to provide continuous positive airway pressure (CPAP) for use in hospitals to treat new-borns and infants with, or recovering from, respiratory distress syndrome (RDS). Intended for use on patients less than 5kg in weight, the system supports principles of Developmental Care in neonatal respiratory care and endeavours to avoid intubation and the problems associated with intubation, such as: chronic lung disease, nosocomial infection, ventilator-assisted pneumonia (VAP), palatal grooving, and patient discomfort.


During the workshop, Philips demonstrated the correct manner in which to administer the NeoPAP device, emphasising the important clinical aspects of proficient CPAP delivery.


“As leaders in healthcare technology and innovation, Philips understands the importance of meeting the needs of an evolving health sector, through specialized equipment to improve the care given to mothers and children in South Africa. Through the workshops offered at the Sensitive Midwifery Symposium, Philips was able to share new medical trends with a range of maternity specialists and carers, as well as provide them with the necessary product training required to make a real difference in our clinics and hospitals.” said Lorette Otten, Philips Clinical Application Specialist and Trainer, Africa.




Background information


The symposium events are taking place in:

  • Cape Town from 25–27 May at River Club, Liesbeek Parkway, Observatory
  • Midrand from 7–8 June at the Midrand Conference Centre, 661 Pendulum Road, Halfway House Ext 12
  • Durban from 25–27 July at the Suncoast Conference Centre, Suncoast Boulevard, Marine Parade, North Beach


About the Sensitive Midwifery Symposium®

Sensitive Midwifery Symposium is the brainchild of Sister Lilian, who not only actively advises the expectant couples and parents of South Africa, but is a leading author and expert on making midwifery care a better, safer experience for all.


Sensitive Midwifery Symposium® aims to make a positive difference to maternity and child care, while celebrating the professions of midwifery and maternity nursing. Initiated in 1996, Sensitive Midwifery Symposium® is one of the biggest and most prestigious midwifery and perinatal conferences in South Africa.


Partnering with Philips

Sensitive Midwifery Symposium partners with Philips, a company that is committed to the healthcare of mothers and children and supporting the UN Millennium Development Goals (MDGs) 4 and 5. These goals aim to reduce child mortality rates and improve maternal health respectively. Philips does this with many different initiatives, the most important of which are delivering clinical education on baby resuscitation, foetal monitoring and clinical ultrasound, as well as training healthcare practitioners to accomplish safe childbirths and improve maternal and infant care. Each year Philips hosts the Cape to Cairo  road show, visiting 17 cities in 11 different countries to increase awareness on how healthcare and lighting solutions can contribute to improving the quality of people’s lives in Africa.

For further information, please contact:

Nithasha Megnath
Marketing Manager
Philips Healthcare, Africa Region
Tel: +27 11 471 5260

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at