Philips commits to playing a leading role in improving healthcare infrastructure and maternal and child health in Zimbabwe  


  • -Philips dedicated to contributing in revitalizing Zimbabwean healthcare infrastructure and supporting the UN Millennium Development Goals 4 & 5
  • -Philips introduces high-quality, innovative technology for safer childbirths
  • -The 4th consecutive Cape Town to Cairo Roadshow visits Zimbabwe for the first time

May 23, 2013

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Harare, Zimbabwe – Royal Philips (AEX: PHIA, NYSE: PHG) is here in Harare in connection with it’s fourth consecutive Cape Town to Cairo Roadshow which began earlier this month. Philips has included Zimbabwe in the Roadshow for the first time with the ambition to help revitalize the healthcare infrastructure in the country and to contribute to the government’s efforts to improve maternal and child health.1 During the course of three days approximately 70 healthcare professionals are being trained by Philips in Harare to improve the quality of mother and child care. The stopover in Zimbabwe, supported strongly by the local partner Destiny Electronics Holdings (Pvt) Ltd is part of an aggressive multi-year investment plan to significantly increase the company’s business footprint on the African continent with innovations addressing local needs.

 

“It is important to strengthen our focus in Zimbabwe”, says Peter van de Ven, General Manager, Philips Healthcare Africa. “The economic recovery this country has made is remarkable. We want to invest our resources in Zimbabwe, enabling the people to have better healthcare facilities using the latest technology and reduce mother and child mortality”. Philips has been present in Zimbabwe since 1952; and since 2004 the business was localized to have a more dedicated focus; the local team is empowered to take responsibility for business development and growth.

  • Philips provides clinical training to increase quality of healthcare workforce

As a leading company in health and well-being, Philips aims to help improve the quality of healthcare in Zimbabwe through providing clinical education and training and the sharing of best practices. During the Cape Town to Cairo Roadshow, Philips is conducting dedicated clinical training workshops in the Mbuya Nehanda Maternity Hospital. For three days, Philips is giving workshops on fetal monitoring, infant warming, jaundice management and clinical ultrasound for midwives, maternity nurses, obstetricians and ultrasound practitioners to train the clinical workforce to provide equitable and sustainable basic health services to all – particularly mothers and children.

  • Philips introduces reliable, innovative technology for safer childbirths

During the Cape Town to Cairo Roadshow Philips engages in a dialogue with customers, governments, NGOs and media on the key challenges facing Africa to get a better understanding of each country’s unique requirements and develop relevant technology to support their needs on maternal and infant care. Accordingly, during this year’s Roadshow Philips introduces its latest ultrasound and infant warming/ thermo regulation solutions specifically designed for care providers across the wide variety of clinical environments in Africa:

 

Designed and developed for markets like Africa, the new Efficia Infant warmer provides reliable infant thermoregulation support for newborns creating a warm and stable environment, which is crucial for a baby’s immediate and long-term survival. The Efficia Infant warmer is designed as an open care environment for newborn infants and provides an intense source of radiant heat energy, controlled by feedback from the baby’s skin temperature. Easy to use and reliable, the Efficia Infant warmer is another example of Philips’ commitment to more cost effective, simplified, patient-focused health care solutions to reduce maternal and neonatal mortality in Africa.

 

Philips also introduces the ClearVue 650, a new advanced imaging ultrasound system with Auto Face Reveal facilitating the visualization of the baby’s face, possibly enhancing parental-fetal bonding2. The ClearVue 650 is a lightweight and cost-effective system that supports clinicians in examining pregnant women and enhances their diagnostics and decision-making process. In addition to pregnancy care, the ClearVue 650 spans a range of applications from obstetrics and gynecology to cardiology, abdominal, vascular, breast, musculoskeletal, urology and general imaging.

  • Reducing maternal and infant mortality through public-private partnerships

Philips has created a collaborative initiative, the Fabric of Africa campaign, to drive public-private partnerships and help improve maternal and child health in addition to focusing on non-communicable diseases and strengthening of healthcare systems. This initiative will be key in Zimbabwe where maternal mortality is almost three times above the global average according to the latest report of the Zimbabwe Demographic and Health Survey. UNICEF states that Zimbabwe has child mortality of 67 out of 1.000 children.3 The UN Millennium Development Goal (MDG) for the year 2015 is set at 26 out of 1.000 children. Maternal and newborn health is an essential component in Zimbabwe’s health policy. By bringing in innovative healthcare technologies and diagnostic solutions to the African market, Philips aims to contribute to the UN MDGs 4&5 aimed at reducing child mortality rates and improving maternal health.

  • Philips Cape Town to Cairo Roadshow 2013 

The Philips’ Roadshow 2013 kicked-off in Cape Town on May 14th and will make its way across seventeen countries and eighteen cities in Africa. The Roadshow continues its focus on Mother and Child Care, aligned to the UN Millennium Development Goals (MDG) 4 & 5. With clinical education and training programs for African healthcare professionals and through large scale healthcare revitalization projects, Philips helps to improve standards of care in Africa.

 

The Roadshow will make its next stop in Maputo, Mozambique, on May 28th

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1 Zimbabwean Ministry of Health and Child Welfare
2
Pretorius D, Gattu S, Ji E, Hollenbach K, Newton R, Hull A, et al. Pre-examination and post-examination assessment of parental-fetal bonding in patients undergoing 3-/4-dimensional obstetric ultrasonography. J Ultrasound Med. 2006;25:1411–1421.

3
 UNICEF, Level and trends in child mortality report (2012)
 

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  • For further information, please contact:

Radhika Choksey                                         

Corporate Communications                         

Philips International B.V.                              

Tel: +31 62525 9000                                    

E-mail: radhika.choksey@philips.com

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  • About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter