Fast, healthier blow-dry with the new Philips dryer range


Enjoy visible results with the stylish, smart and affordable ThermoProtect Hairdryers

April 18, 2013

Johannesburg, South Africa – Women can now affordably enjoy a fast, powerful blow-dry that helps keep the hair healthy, with the new Philips ThermoProtect Hairdryer range. ThermoProtect technology allows women to dry their hair comfortably and quickly at a temperature with an optimal drying result and protecting the hair from heat damage. Philips ThermoProtect Hairdryers are elegant, reasonably priced, high-quality styling solutions that offer a lower temperature setting of 57°C without compromising on style or finish.

 

“At Philips, we know that women want fast and visible results from their hairdryer but are concerned about high temperatures, which can damage hair and feel uncomfortable on the scalp,” says Jolene Roelofse, Marketing Manager: PC, Philips Consumer Lifestyle, South Africa. “Our new ThermoProtect Hairdryer range is the result of work with renowned haircare experts to develop a blow-dryer that helps women create exactly the look they want at a more caring temperature.”

 

Dries at optimal temperature, with added comfort

With Philips ThermoProtect hairdryers, women can blow-dry at a temperature setting of only 57°C, which dries hair quickly and effectively without the risk of overheating hair or scalp. The lower temperature setting helps to prevent excessive moisture loss, providing a healthier blow-dry that protects the hair during styling.

 

Smart design

For its ThermoProtect range, Philips has explored creative design and production solutions in order to deliver an affordable yet desirable dryer range. As a result of their new approach, the designers were able to experiment with textures and colors in a new way, delivering an elegant hairdryer that women can proudly display in their bedroom or bathroom.

 

Soft, gentle and easier

In keeping with the care-focused features of the dryer range, the premium Philips ThermoProtect model comes with a unique ergonomically shaped diffuser with soft massaging pins. The diffuser is not only innovatively shaped to naturally follow the contours of the head for more convenience and comfort, but also gently massages the scalp during drying thanks to its special air-cushioned pins.

 

The Philips ThermoProtect experience

  • Philips ThermoProtect Hairdryers feature built-in ionic conditioning to help women achieve frizz-free hair
  • The ‘Cool Shot’ button directs a blast of cool air once drying is finished, which helps to set the style and add a healthy shine
  • All dryers in the Philips ThermoProtect range feature three different heat settings and two different speed options to give women complete control when drying their hair

 

The new Philips ThermoProtect range will be available from May 2013 in selected retailers nationwide. For more information please visit www.philips.co.za or call 086 108 4456.

For further information, please contact:

Jolene Roelofse
Marketing Manager: Personal Care
Consumer Lifestyle, South Africa
 
Tel: +27 11 471 5254
Mobile: +27 72 189 3247
Email: jolene.roelofse@philips.com

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About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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