Philips introduces new haircare ambassador: hairstylist Shaughn Adams

Ensure fantastic results with Shaughn Adams using Philips Hairdryers

April 10, 2013

Johannesburg, South Africa – Philips is proud to be launching their newest hairdryers in conjunction with the well-known third generation hairstylist Shaughn Adams. As a celebrity hairstylist, make-up artist and salon owner, Mr Adams has worked on a host of television shows, commercials and print media.


After an illustrious career as a dancer both in South Africa and abroad, Shaughn set his sights on his family profession of hairstyling. He returned to South Africa from Madrid to start his company, Image and Hair in Observatory, Cape Town in 1998.


Philips is proud to be associated with a hairstylist well known for his hairstyling tips and his commentary on hair and make-up trends for television lifestyle shows. He is in-demand to create wondrous hair and make up for celebrities across the country. By using Philips ThermoProtect products, Mr Adam believes the ThermoProtect is offering women fast and effective drying solutions without the risk of overheating the hair or scalp.


“At Philips, we strongly believe that beautiful hair should be protected. We are thrilled to be working with Shaughn, who shares this vision, and is as passionate as Philips is about bringing quality and beauty together,” says Jolene Roelofse, Marketing Manager Philips Personal Care South Africa.


Some of Mr Adam’s work credentials include the prestigious Woman of the Year Awards, FIFA World Cup 2010 Final Draw Show, as well as celebrities including Jo-Ann Strauss, Charlize Theron, Angelique Kidjo and David Beckham and the hair and make-up for numerous magazine covers and editorial. Recently, Mr Adams has been involved in styling the cast of Glambition – a new series on ETV, as well as providing behind-the-scenes beauty on Edgars’ latest hair campaign.


The ThermoProtect’s technology allows women to dry their hair comfortably and swiftly at a temperature caring for their hair and scalp. The new Philips ThermoProtect range will be available from May 2013 in selected retailers nationwide.


For more information please visit or call 086 108 4456.

For further information, please contact:

Jolene Roelofse
Marketing Manager: Personal Care
Consumer Lifestyle, South Africa
Tel: +27 11 471 5254


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at