Take a fresh approach to home cooking with the revolutionary new HomeCooker from Philips and Jamie Oliver


The HomeCooker does all the hard work – so you don’t have to

April 9, 2013

Cape Town, South Africa – Philips is proud to introduce the new HomeCooker designed to offer a completely fresh approach to home cooking. The first in the new range of kitchen appliances that has been co-created by Philips and Jamie Oliver, the Philips HomeCooker is a first-of-its-kind, multi-functional device that does the preparation as well as the cooking, meaning you can cook fresh and stay fresh. Enabling you to prepare homemade meals even on your busiest days, the HomeCooker has been specially designed to achieve authentic home cooking with ease. It chops, stirs, steams and sautés and can be left cooking unattended, giving you some quality time back.

 

Developed to help busy families enjoy tastier, fresh, home-cooked meals while being able to spend more quality time together, the Philips HomeCooker is matchless in its ability to perform multiple cooking functions, including stirring automatically thanks to new AutoStir technology. A unique stirring arm provides an extra pair of hands in the kitchen, keeping your food constantly moving for optimal cooking. HomeCooker’s PerfectTemp feature and QuickSet timer mean you can also control the heat to perfection and set times up to 99 minutes. So, say goodbye to standing at the stove endlessly and let your cleverly designed helping kitchen hand take care of the cooking. 

 

Available in black, the HomeCooker also has its own Cutting tower for chopping directly into its stainless steel pot, at any point during cooking. Its 5-in-1 DirectCut feature means that vegetables, cheese and meat can be sliced, shredded or cut Julienne without you having to pick up a knife. Cooking truly fresh and flavor rich meals even after the longest and busiest of days simply couldn’t be easier. Choose your ingredients, pop them in and let the HomeCooker do the rest.

 

“We all know it can be a struggle to get fresh, homemade food on the table every day, especially for busy parents who have to juggle so much. It’s often a real tradeoff between spending time with the family and getting fresh food on the table,” explains Jamie Oliver. “The beauty of the Philips HomeCooker is that it removes this dilemma – you can now do both! Whether you’re a beginner cook or a more experienced chef, the HomeCooker takes the pressure off in the kitchen. Because it stirs itself you don’t have to stand over a stove but you can still invest all that love and creativity into your meal.”

 

The perfect solution for a busy home cook, the HomeCooker switches off  when your meal is ready, meaning you can help your children finish that last bit of homework, carry on a great conversation with friends or enjoy an extra soak in the bath without needing to worry about food catching or burning. A revolution in home cooking, HomeCooker does all the hard work - so you don’t have to.

 

The Philips HomeCooker comes with an exclusive cook book of over twenty delicious and unique HomeCooker recipes developed especially by Jamie Oliver to help you create a variety of dishes for breakfast, lunch and dinner to wow the family or impress guests. Additional recipes are also available to download from Philips.com/homecooker meaning you’ll never be without inspiration for family meals. Plus you can cook-along with Jamie himself as he demonstrates his favourite recipes using the HomeCooker in a series of videos available to view on the site. 

 

An intuitive user interface on the Philips HomeCooker guides you through the recipes to guarantee a perfect result every time and give you true cooking confidence. From pasta meals to curries, risottos, stews, vegetables, soups, braised meals and more it couldn’t be simpler to produce fresh, mouth-watering meals from scratch, even on your busiest days. 

 

For more information on the product and inspiration to create delicious HomeCooker recipes please visit www.philips.com/homecooker.

 

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Key features

 

Philips HomeCooker HR1040/90

  • Autostir technology - stirs for you
  • Multiple cooking activities – stirs, melts, simmers, stews, boils, steams, fries and sautés
  • Includes glass lid, steam tray, steam basket, pasta insert and stirrer
  • Auto shut off
  • Intuitive control panel on base
  • PerfectTemp – for perfect temperature settings 40 – 250° C
  • QuickSet timer – up to 99 minutes
  • 3 litre family sized stainless steel bowl
  • Dishwasher safe for easy cleaning
  • Available in black

 

Philips HomeCooker with Cutting tower HR1050/90

  • Autostir technology - stirs for you
  • Multiple cooking activities – chops, stirs, melts, simmers, stews, boils, steams, fries and sautés
  • Includes Cutting tower with five disc system for shredding (x 2 sizes), slicing (x 2 sizes) and cutting julienne
  • 5-in-1 DirectCut - cuts directly into the pan, in 5 different shapes/sizes
  • Includes glass lid, steam tray, steam basket, pasta insert and stirrer
  • Auto shut off
  • Intuitive control panel on base
  • PerfectTemp – for perfect temperature settings 40 – 250° C
  • QuickSet timer – up to 99 minutes
  • 3 litre family sized stainless steel bowl
  • Dishwasher safe for easy cleaning
  • Available in black

 

The Philips HomeCooker, the first product in the Philips Jamie Oliver kitchen range, will be available in-store and online from September.

  • Philips HomeCooker with Cutting tower will have a recommended retail price of R4599*
  • Philips HomeCooker will have a recommended retail price of R3599*
  • Philips Cutting tower will have a recommended retail price of R999*

 

*Note: Pricing is at the some discretion of the retailer.

 

For more information on the product please visit www.philips.co.za/homecooker.

For further information, please contact:

Thandeka Ngoma
Senior Marketing Manager
Consumer Lifestyle, South Africa
Tel: +27 11 471 5232
Mobile: +27 71 641 5777
Email: thandeka.ngoma@philips.com
 
www.philips.co.za

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About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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