New kitchen tools, from Philips and Jamie Oliver, promise beautifully smooth performance in the kitchen

New Hand Blender, Food Processor, Blender, Steamer and HomeCooker designed to keep fresh food on the table and fresh cooks in the kitchen

April 9, 2013

Cape Town, South Africa – Philips is proud to unveil a new range of helpful kitchen tools designed to offer a completely fresh approach to home cooking. Co-created by Jamie Oliver, Jamie’s Tools by Philips | Jamie Oliver have been beautifully crafted to deliver unique, powerful and easy to use products that offer great value for money and less stress in the kitchen.


Due to a growing number of people struggling to find time to get fresh food on the table, the new range is designed to give everyone some extra help in the kitchen, providing simple, nutritious and delicious meals to enjoy every day. Whether you’re a parent, grandparent, student, or even just cooking for friends, this new range helps take the strain out of creating brilliant meals.


Speaking about the new project, Jamie said: “Working on the range has given me a massive buzz. I really wanted to create useful, powerful and reliable products with a focus on simplicity, brilliant performance and beautiful design - which I think we’ve achieved. For me, it’s about encouraging people to feel as comfortable and confident using this kit as possible. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen; I can’t wait to launch the products.”


As a leading manufacturer of kitchen appliances, Philips demonstrates a commitment to enhancing the health and wellbeing of today’s families through their extensive range of products. Thandeka Ngoma, Senior Marketing Manager for Philips Consumer Lifestyle South Africa says: “Design innovation lies at the heart of all of our ranges and we work hard to recognise the needs of our customers when developing new products. We are thrilled to be working with Jamie on this new collection as his experience really is unrivalled when it comes to making delicious home-cooked meals.”


Designed to keep fresh food on the table and fresh cooks in the kitchen, the new tools by Philips | Jamie Oliver include a Hand Blender, Food Processor, Blender, Steamer and HomeCooker - showcasing expert craftsmanship and innovation. Developed with busy families in mind, each product comes with a set of exclusive recipes from Jamie to help you prepare a range of easy, fresh dishes that all the family will love. For quick and simple 10 minute Ragu, cauliflower cheese soup or cheeky mid-week peach and vanilla Bellini try the new Hand Blender with an ultra-sharp titanium coated knife and innovative ProMix blending technology - for a truly smooth experience. This handheld appliance can be used directly in your saucepan, pot or a deep roasting tray for the perfect gravy and is brilliant to whip up small portions of anything, from salad dressing to delicious pesto.


For a scrumptious mango and raspberry smoothie, pea, mint and bacon soup or tasty guacamole to wet everyone’s appetite, try the incredibly easy to use new Blender. Carefully and speedily combining flavors, its ultra-hard titanium coated serrated blades are designed to deliver velvety smooth textures. For a really nutritious lunch or evening meal, try the new Steamer, which features innovative, scorch safe vent holes in its bain marie, to make Jamie’s white fish with lemon zest, chicken and vegetable gyoza dumplings and Nicoise salad. Or to really impress your friends and family, try out the steamer’s flavor booster function to cook your food just the way you like it, with herbs and spices added to infuse the steam.


With a variety of accessories including a citrus press for fresh orange juice, a tool to knead dough and a metal double balloon beater for egg whites and cream, the Philips Jamie Oliver Food Processor takes the stress out of all your meal preparation and can help you create anything from a juicy beetroot and apple salad to a simple pasta dough, or even frozen berries and yoghurt thanks to its innovative, serrated knife especially developed to prepare healthy frozen desserts.


The HomeCooker is a first-of-its-kind, multi-functional device that does the preparation as well as the cooking, meaning you can cook fresh and stay fresh. Enabling you to prepare homemade meals even on your busiest days, the HomeCooker has been specially designed to achieve authentic home cooking with ease. It chops, stirs, steams and sautés and can be left cooking unattended, giving you some quality time back.


The perfect recipe for busy home cooks, the Philips Jamie Oliver range of tools take the hard work out of cooking, helping to make cooking with friends and family a true joy and giving you more time back. With carefully selected recipes to get you started; what better opportunity to treat friends and family to a new range of beautiful home-cooked dishes.


For more information on the products and inspiration to create delicious recipes please visit and


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Further information


The Philips Jamie Oliver tools range will be available in-store from April 2013.

  • The Philips / Jamie Oliver Blender will have a recommended retail price of R799*
  • The Philips / Jamie Oliver Steamer will have a recommended retail price of R699*
  • The Philips / Jamie Oliver Food Processor  will have a recommended retail price of R1599*
  • The new Philips / Jamie Oliver Hand Blender will have a recommended retail price of R599*
  • The Philips / Jamie Oliver HomeCooker will have a recommended retail price range of R999 - R4599* (depending on the model and accessories)


*Note: Pricing is at the some discretion of the retailer.


Key features


Philips / Jamie Oliver Blender HR2172

  • Innovative ProBlend 5 technology with ultra-sharp, long-lasting, titanium coated five star blades
  • Two speeds and a ‘pulse’ setting
  • High quality 2 liter glass jar
  • Easy grip rotary dial
  • Dishwasher safe for easy cleaning
  • 1m blue power cord with integrated storage


Philips Jamie Oliver Steamer HD9132

  • 900W
  • 60 minute timer
  • Automatic shut off
  • XL 2.5 liter bain marie with cook friendly vent holes
  • Dishwasher safe parts
  • 9 liter capacity
  • Water inlet on front – easy refilling during steaming
  • Overheat and dry boil protection
  • Flavor booster – improves taste with delicious herbs and spices
  • Stackable steaming tiers for compact storage
  • Egg steaming rack
  • 1m blue power cord with integrated storage


Philips / Jamie Oliver Food Processor HR7782

  • Multiple cooking functions - slices, grates, mixes, blends, kneads, juices, whips and beats
  • Large round feeding tube to accommodate a variety of vegetables
  • No overflow from the middle of the bowl, due to the lack of an inner shaft
  • 3.4 liter bowl for up to seven portions of soup
  • Unique serrated knife to create quick and healthy frozen desserts
  • Dishwasher safe for easy cleaning
  • Powerful 1000W motor
  • 1.2m blue power cord with integrated storage
  • Easy release suction secure feet


Philips / Jamie Oliver Hand Blender HR1680

  • Innovative ProMix blending technology
  • Titanium coated blade, ensuring it stays sharper, longer
  • Powerful 650W motor
  • Simple ‘on’ / ‘off’ button with turbo speed
  • Detachable metal bar
  • Compact chopper accessory for pestos, salsas and more
  • Whisk accessory for whipping
  • Dishwasher safe for easy cleaning
  • 1.2m blue power cord


Philips / Jamie Oliver HomeCooker – please refer to HomeCooker media release


For more information please visit and

For further information, please contact:

Thandeka Ngoma
Senior Marketing Manager
Consumer Lifestyle, South Africa
Tel: +27 11 471 5232
Mobile: +27 71 641 5777


About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at